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The best type of traffic a site can get is from organic search engine results. Before you start building your webiste, it is essential to plan a search engine optimization (SEO) strategy. You can get the best and most recent SEO tips on SEO Training. They only market one core product which is the most comprehensive and upto date guide on getting your websites to rank on search engines. They also offer a valuable suite of FREE seo software for anyone to use.
Pay per click (PPC) is another way to get traffic to your website. It will vary in cost depending on which keywords you are targeting. Taking this route is highly recommended to test the conversion rate and visitor behaviour of the website
If you plan on selling goods, services or affiliate products, a lot of important factors will affect the conversion rate of the site. A good way to increase conversion rates is to test pages where you can track desired results. These are the most important elements to test in order to improve conversion:
Here's a list of effective offers relative to the product/service being sold in various scenarios.
ebooks = free chapter, attract many sales affiliates, money back guarantee
software = free trial, money back guarantee
small easy to ship products = useful content, sample, free shipping, special offers, etc.
service = free consultation, useful content, special offers, etc.
affiliate product = place information on top left corner of the website (most viewed section)
Websites with great content can make money from contextual ads (Google Adsense and Yahoo YPN.) The trick is to balance the visitor's interest to your site while placing the ads in the most optimal position on the page for a greater rate of click through. The best spot for the ad unit is the upper left side of the page. It also helps if the contextual ads look like page content. The color of the ad text should be similar to either the main site design's color or text.
Selling on ebay is great option for home based businesses because the site attracts so many visitors, there's a great chance you will have buyers for most of the items listed. If possible, start the auction with low or no reserve. Ebay is a market driven force so you shouldn't worry too much about having a no reserve auction. There is also a possibility that the item will be sold at a higher price if the starting bid is low without and without a reserve. This is due to the fact that low prices will attract more potential buyers who will then boost the auction prices up near the close. The sercret here is the attract and lock as many bidders as possible. You may also sign up for an ebay store if you have a steady supply of merchandise. Additional tips you can use is making sure buyers are happy, goods are shipped on time and ask for positive feedback.